Critical Appraisal Role Of Physiotherapy Health And Social Care Essay

Critical Appraisal Role Of Physiotherapy Health And Social Care Essay The aim of this assignment is to critically appraise the scientific research paper The role of physiotherapy in the treatement of subacromial impingement syndrome by Dickens, Williams Bhamra (2005) while detailing the objectives of the paper, research methods used and the outcomes of the research findings. What is the scientific paper is about? The aims of the research paper according to Dickens Williams Bhamara (2005:1) was to investiagte the effectiveness of a physiotherapy programme in patients with subacromial impingement syndrome. This paper did not outline specific modalities and was reliant on convincing the reader that physiotherapy should be viewed as a first line management for subacromial impingement syndrome against the present orthepedic view which would swing towards operative intervention as the corrective action. The paper was published by Elsevier for the Chartered Society of Physiotherapy by a combined group of physiotherapists and Orthepedic surgeons and was funded by the Physiotherapy Research Foundation. When combined these groups may lead the paper to be viewed as self servicing and lead the reader to pinpoint a lack of impartiality. Patients for the research where taken from a waiting list for surgery for subacromial impingement syndrome. Each of these patients was independently reviewed by surgeon James L Williams, a coauthor of the paper, and had underwent three steroid injections into the subacromial space, given at 6-weekly intervals as part of an exisiting protocol (Dickens et al, 2005:160). The study was conducted in a randomised fashion in that the eighty five clients were selected by giving a client on a surgical waiting list an envelope that had within it either control or physiotherapy, 45 joined the physiotherapy group while 40 joined the control group. There were 100 envelopes split 50:50 between the groups which leads the reader to believe this may have been quasi-randomised. In order to assess physiotherapy without bias clients who had previous physiotherpay treatement were excluded from the study according to Dickens et al. Also clients with signs of cervical radiculopathy, adhesive capsulitis or clinically obvious rotator cuff tears or a grade III subacromial spur on their shoulder suprasinatus outlet radiograph (Dickens et al, 2005:160). The randomised fashion was administered by human administrators and not via a computerised system. A control group was used and this group had no alternative but to continue on towards surgical intervention, this created a bias for this group since the probability for having surgical intervention was P-1. Intitially the group of patients numbered eighty five patients from an initial set of 100 envelopes. 9 of the initial 40 patients in the control group refused to attend the repeat assessmemt at the end of the program, 3 of the physiotherapy group dropped out for social reasons leaving 42 partcipating in there group. Due to the substantial number of dropouts weight must be given to the emergence of unfairness to any comparsion portrayed in the paper. Follow up occurred after a 6 month period and performed by James L Williams, a coauthor of the paper, and may not have been blind since he could have easily discussed whether they felt they still needed surgery (Dickens et al, 2005:161). How the study was designed? The aims of the research paper according to Dickens Williams Bhamara (2005:1) was to investigate the effectiveness of a physiotherapy programme in patients with subacromial impingement syndrome. According to the Webster dictionary the word effectiveness means to produce a desired effect, the desired effect is not established in the aim. This ambiguity around the aim of the paper leaves any conclusion open to interpretation by the reader. When the paper is read in its entirety you could potentially interpret the aim as conveying the message that physiotherapy should be first line management for subacromial impingement therefore moving interventive surgery to second line. There is no published pilot data therefore we cannot correctly establish if the sample size for the scientific paper is justified. We do know that the randomisation process catered for 100 patients, 100 envelopes, of which only 85 were taken up, 72 patients successfully making it to the reassessement stage. The age ranges within the groups have relevance to the outcome of the scientific research. We only have a mean age of each group without an reference to outliers who could affect the statistical data. It is clear that the more junior males respond better under all conditions. This contradicts the statement the two groups were well matched for age, sex and initial constant score (Dickens et al, 2005:161). The probability values (p-values) have been averaged (p This lack of depth in the data provided does not allow the reader to establish if a null hypothesis was proved and may lead them to believe this was pure coincidence. Scientific research should always start from the null hypothesis point of view to ensure impartiality. The selection process for patients, waiting list for surgery, post steroid injection, exclusion of specific pathologies, clinical history and examination meant the group may have been skewed to fulfill the authors aims. Steriod injections can provide an improvement in subacromial impingement due to its anti-inflammatory effect. The selection process did not seem to take into account the duration nor the severity of the impingement syndrome on the individual nor if they were receiving treatment from other practitioners not listed. There is no detailed information regarding the treatment programme dispensed to the physiotherapy patients. If a specific treatment programme had been documented and applied to all patients in this group more quantative data and allowed the research to be replicated and potentially validated by other authors. This would have also allowed the treatments to be cross referenced with socio demographic data from each patient and establish sub sets within the master data. We are unsure how the null findings are interpreted since the authors do not detail this. Nor have they given any data around the chi-squared test. Probability values are give in a round format (p The constant score has a low systematic error but is not reliable for clinical follow up in patients.The constant scores taken at the start of the research were based on 85 patients not on the same 72 patients whom allowed themselves to be reassessed at the end of the programme. This lead to a lack of confidence in the method used by the authors to compare pre and post programme data, they may not have itemised which data belonged to each patient and therefore could not remove this anomoly. The involvement of James L Williams in the reassessment process ensured a lack of blinding and a bias, though the authors clearly did not see this position the follow up assessments were performed by JLW in a blinded situation (Dickens et al, 2005:162). All assessments should have been performed by a validated third party reusing the initial assessment criteria. Since we have no detailed information about the modalities utilised, treatment cycles matched with socio demographic information there is no clinical relevance to the outcomes. To have clinical relevance the process needs to be reproducable which is highly unlikely based on the information presented in the scientific paper. How was the study conducted? A quasi-randomised human administer method of 100 envelopes split evenly between the control and physiotherapy groups were handed out to 85 patients. All 85patients were told that participation on the programme would not affect there standing on a waiting list for surgery. This promise may have affected participation since they would have already been convinced of the necessity for surgery by an orthepedic surgeon. The dropping out of patients in both groups weakened the statistical data which the paper relies upon and imbalanced any findings. Interpreting clinical programmes requires greater participants reducing any potential for the play of chance. How was the study analysed and were there limitation and errors in the study? Each treatment group should have been similar based on age, sex, duration of syndrome, decrease in range of movement and similar capacities to perform the home care plan. Based on the information conveyed in the paper we must assume none of these points were established and therefore does not allowed for each group to have a comparable baseline. The quasi-randomised allocation of each patient to a group ensured that the treatment groups were not comparable. Since all participants stayed within their allocated groups we can establish that the intention was for the results to be analysed by intention to treat. Unfortunately there were patient withdrawals from the programme which would allow to construe that the comparision of treatments would no longer be fair. Also the treatment received within the physiotherapy group as a whole may have differed from individual to individual but no patient moved between groups. Not enough importance was placed on statistical information like the control group having members who improved, yet were not involved in the physiotherapy programme. Also confounding may have occured due to the pre programme steroid injection. Steroid injections are interrelated to anti inflammatory improvements in a range of impingement syndromes. The report had no reference to any confidence intervals which would have ensured the removal of the chance effect and imporved the significance of any statistics. The lack of statistical data in table format and the reliance on prose within the paper show the paper to be more a marketing document than a reliable source of data. Quantative data tables would have allowed the reader to view and validate the authors outcomes. This lack of independence in data lead the reader to wonder does the data actually support the outcome. The approach of only conveying results taken by the authors, could create suspicion in the mind of the reader, undermines the credibility of the paper. Side effects are an important factor in all scientific research papers. What if the side effect of the treatment modalities outwayed the alternative approach taken by the control group. Effectiveness of treatment and a lesser set of side effects would need to be established against the control group to ensure there is no bias. Since there is no mention of side effects for either groups we can only assume that the authors wished to purposefully withhold this information. This factor only would ensure that it clinical relevant is negated. How would you interpret the study and what if any are the implications of the study for your practice? The main finding confirms that a physiotherapy programme is of benefit (Dickens et al, 2005:163) does not confirm the objective of the scientific paper. All the paper conveys is that there are successful alternatives to surgery for a subset of the population. There are too many pervasive factors to rely on the statistical significance of the data put forward by the authors. No true finding can be extracted from the paper and it portrays a message set by the authors who went out to prove it. Therefore I cannot see any attempt by the authors to perform a null hypothesis test which should have been their approach. The only assumption to an attempt at a null hypothesis is the assumption that at the outset of the programme no difference existed between all patients in each group. Other alternatives could account for the 11 physiotherapy group patients improving, steriod injection, age, change in lifestyle etc. This overlooking of the steroid injection pre programme participation has a major impact on the validity of the results. The severity and duration of the syndrome on the patient could potentially have an impact of any positive results. The research funder being a physiotherapy organisation has may have had an effect on the interpretation of data. The length of gap between the post surgery and final step in the physiotherapy programme and final assessment may have had an effect on the results. Rehabilitation programmes may not have been adhered to during this period. Why not take periodical assessements every fortnight over the final 6 month period? We also do not know how the drop outs from the programme affect the data use to support the outcome. We can only assume if this data was removed the outcome may have not supported the objective and therefore shown the physiotherapy is not or no more effective than surgery. Alarmingly this scientific research paper references 26 papers published prior to 2000, the oldest being from 1973, while only 5 papers are based between 200 and the time of release of the paper. This points to either a lack of interest in the particular field or a selective extraction of papers to support the authors objective. Normally supporting information referencing in other reports should be relatively up to date and from journals of quality. Ideally a research paper should look to changing your clinical practice. This paper does not provide me with any rational to change nor if it had a credible case would I understand what I should be changing. Since I cannot replicate the treatment modalities used within the study I cannot change practise nor would I recommend another practioner to perform the same.

The Ubiquitous Tomato :: Exploratory Essays Research Papers

The Ubiquitous Tomato Each year, millions of Americans, anxious after the confinement of winter, are excited when spring begins. Home improvement stores and nurseries entice gardeners with announcements of special sales on items for the home garden. People converge on the nurseries in throngs, looking for the best plants to purchase. Much of the frenzy focuses on plants that yield edible products; one favorite American pastime is backyard gardening. Many backyard gardeners say that they don't have sufficient yard space to grow fruits and vegetables, and restrict their hobby to vegetable gardening. The backyard gardener may have more growing space than he/she thinks. If you eat ketchup with your hash brown or French fried potatoes, you know that ketchup is produced from tomatoes. You may enjoy a marinara sauce with pasta, and you know that the sauce contains tomatoes and tomato products. How about the sauce on the last pizza you ordered? The sauce is derived from tomatoes. The three items described are products of tomato plants, possibly the most common vegetable grown in home gardens. Perhaps you enjoy some of the many flavors of jams and jellies with your toast. Have you tried the tomato jam? I enjoy fruit with yogurt, but I have not been able to find yogurt with tomatoes. If I tell you that the tomato is a fruit, does it sound odd to suggest a slice of cheesecake covered with a sugary tomato glaze? You may think, "The tomato is a vegetable, not a fruit!" I reply, "Let's check the dictionary for a definition. We should be able to clear this confusion easily." The dictionary describes fruit as: "(1) a product of plant growth, (2) a succulent plant part used chiefly in a dessert or sweet course." The dictionary describes vegetable as: "... a herbaceous plant (as the cabbage, bean, or potato) grown for an edible part (e.g. stems, leaves, or roots) that is usually eaten as part of a meal." After we compare the definitions in the dictionary, our search for a solution to our dilemma has become more puzzling. A tomato is a "product of plant growth," but we don't think of the tomato as a "dessert." The definition for a vegetable appears to describe the tomato better than the definition for a fruit. Is this enough information to draw a conclusion? If tomatoes were fruit, we might find chocolate covered tomatoes in the candy store! Let's bring this issue to closure quickly and look for the definition of tomato in the dictionary. The Ubiquitous Tomato :: Exploratory Essays Research Papers The Ubiquitous Tomato Each year, millions of Americans, anxious after the confinement of winter, are excited when spring begins. Home improvement stores and nurseries entice gardeners with announcements of special sales on items for the home garden. People converge on the nurseries in throngs, looking for the best plants to purchase. Much of the frenzy focuses on plants that yield edible products; one favorite American pastime is backyard gardening. Many backyard gardeners say that they don't have sufficient yard space to grow fruits and vegetables, and restrict their hobby to vegetable gardening. The backyard gardener may have more growing space than he/she thinks. If you eat ketchup with your hash brown or French fried potatoes, you know that ketchup is produced from tomatoes. You may enjoy a marinara sauce with pasta, and you know that the sauce contains tomatoes and tomato products. How about the sauce on the last pizza you ordered? The sauce is derived from tomatoes. The three items described are products of tomato plants, possibly the most common vegetable grown in home gardens. Perhaps you enjoy some of the many flavors of jams and jellies with your toast. Have you tried the tomato jam? I enjoy fruit with yogurt, but I have not been able to find yogurt with tomatoes. If I tell you that the tomato is a fruit, does it sound odd to suggest a slice of cheesecake covered with a sugary tomato glaze? You may think, "The tomato is a vegetable, not a fruit!" I reply, "Let's check the dictionary for a definition. We should be able to clear this confusion easily." The dictionary describes fruit as: "(1) a product of plant growth, (2) a succulent plant part used chiefly in a dessert or sweet course." The dictionary describes vegetable as: "... a herbaceous plant (as the cabbage, bean, or potato) grown for an edible part (e.g. stems, leaves, or roots) that is usually eaten as part of a meal." After we compare the definitions in the dictionary, our search for a solution to our dilemma has become more puzzling. A tomato is a "product of plant growth," but we don't think of the tomato as a "dessert." The definition for a vegetable appears to describe the tomato better than the definition for a fruit. Is this enough information to draw a conclusion? If tomatoes were fruit, we might find chocolate covered tomatoes in the candy store! Let's bring this issue to closure quickly and look for the definition of tomato in the dictionary.

Comparison and Contrast of three essays Essay

We all know that education is one of the most important things in human life. A person needs to be educated in order to have a good future ahead of him. However, there are people who are less fortunate when it comes to education because they cannot afford to come to school. Today, learning is not a matter of gift to share but a wealth for some because they use education to gain money and not the aim of education for people. Because of these scenarios, some people hide their feelings of guilt and pity through text – some of them are Nock, Vetter, and Mitchell.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nock’s perception of education in his article entitle â€Å"The Disadvantages of Being Educated† is opposite from the dictation of the society that education will lead to a better future. For Nock, education will lead to dissatisfaction of man. If a man is educated, he will search for more and would not be contented in what he has. He will continue to ask for more even if he has a good status in the society; he will seek for more fame and richness. Therefore, he would rather not be educated and live a simple and normal life rather than having a well-educated mind but not contented with everything.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Vetter’s perception of writing on the other hand in his article entitle â€Å"Bonehead Writing† is odd. He used to observe people who want to learn how to write a good text, letter, or even a good paragraph because he perceived that writing is innate and not something that can be learn for it is very hard especially for less fortunate and uneducated people. Once a person survived in a writing class, it is like surviving its life in the forest. For him, whether you take minutes, hours, or days of writing, it will still be senseless if you do not have the capability or the â€Å"gift† of writing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the article of Mitchell, he showed the true meaning of hunger – not the hunger of stomach but the hunger of mind. Many of the people in America is illiterate, though it is a first world country, there are still people who are uneducated that are unable to read and write. This kind of situation made him feel uncomfortable because America is known for being the first world country. However, he focused his attention to the problem of educators because they are the one who took place and authority in teaching and educating the people preferably the students.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These three authors of the said articles have different attack in their writing but their similarity is their purpose in their essay. All of them want to impose the needs and present situation of education not only in the United States but in the whole world as well. Nock relates his essay to the uneducated or less educated people because his attack is for educated people, it is a bias perception of the author towards the uneducated people can somehow help but not as always. Vetter’s attack focused on the needs of writing. He wants his readers to feel the incapacity of some people in writing. Through his ideas, his aim for change is not thoroughly established because he made the article too light to handle and because of this, readers would take it as an entertainment than being an educated article. On the other hand, Mitchell is the most serious writer of them all. Mitchell focused his full attention to the real situation of the world, though he wants to focus on America’s problem, it also relates to the problem of different countries. Mitchell’s attack towards the educators and other factors do not make a problematic argument because he delivers his perception and notion of hunger in a factual form.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As a whole, they delivered well what they want to utter to the readers. They are different attacks but their aim are similar from one another, one of them bought entertainment while educating the readers, one takes the situation in academic environment with a light scenario, and one is serious in what he state. All of them made a revelation of what is happening, but the problem is that they do not state the possible solutions to the problems they have encountered. Reference Name. (date). Title. Publisher

Film Portfolio Example Essays

Film Portfolio Example Essays Film Portfolio Example Paper Film Portfolio Example Paper Double Indemnity! By Chris Hale! Director! Inspiration, aims, goals! Being a director for the first time was quite a challenging task but I really wanted to experience this role and see how much of a difference I could make towards the final film. In order to get an idea of the sort of things a director does I took a look at a couple of videos, and since our task was to replicate a scene from Double Indemnity I decided it would be a good idea to have a look at the type of styles that Billy Wilder, the director for the film, had used. After some research I found out that Billy Wilder ended to use various techniques in his films such as low key lighting and the blind effect. I decided to try and use the exact techniques in my film so I could try and replicate the same effects it had on the viewers. Planning and Research! As a director I knew planning would be a key part of my role, I had to organism several things such as getting the right actors as well as finding suitable dates to film. All in all it was quite a hard task, however I found a fantastic way of communicating with my whole film group through the use of Backbone. I made a private group for ourselves and it turned out to work very efficiently. Two examples of the communication we had going on in the group I was also able to do tasks such as find out who was available on which days of the week and to keep the group informed on our overall progress. : Here is the table I used on the Backbone group to find when our group and actors were available to film We also had a long think about the actors we were going to need for the project. We came up with a list of suitable actors and then sent them a message to see if they were at all interested in acting for our group. In the end we managed to get both our priority actors whom we thought resembled the actors in the clip the most and so we were very pleased with the result. An example of one of the conversations with our actors One of the first things we decided to do was find a location, this was actually quite an easy task as I knew my house, located in Hong Look Yen, was quite a suitable match for replicating the scene in the clip. The living room was quite spacious and towards the side was an arc which very well resembled the arc in the clip. It was also quite a convenient place for myself, the roof and the actors since everyone lived relatively near to the location. The Arc in the image above which closely resembled the on the clip to the right was a big aspect of why we decided to film in this particular house We had several discussions as a group about the story board but in the end I opted not to create a storyboard since we were replicated a clip to its exact specifications and we could always use the clip as a reference if needed. Technical details! As for the technical side of things the biggest role I played was helping out the interoperable with the lighting and the camera ISO settings. We worked together in trying various ISO settings to see if we could balance the quality and lighting to get a perfect film noir-sis feel. I also used the LED light that we were given and experimented with it to see the differences in lighting as seen in the picture below. A couple of pictures showing the difference between using the LED light (right) and not using any artificial light (left) Apart from this I had a quick look at the clips we had taken and helped the editor ecocide which clips we should use for the final production since we did take many multiple shots of the same scene Just in case on any accidents. Reflection and Evaluation! In the end I think the film turned out pretty well, however we did have a few obstacles to overcome which no doubt made our lives more difficult but at the end of the day as a whole group we were quite pleased with the final production. One of the main problems we did have was finding the right dates to film since our actors were relatively busy with other events during the periods we wanted to film, adding to this problem was that one of our actors was working for another group and so it proved to be quite a hassle trying to find a suitable date to film. In the end we were unfortunate that on the day we were planning to film one of our actors was sick and so unfortunately we were only able to film once rather than twice which is what we originally planned. But the clips from the first filming take were pretty good and so it wasnt a huge problem that we werent unable to polish the film with a second film take. I think in order to avoid this next time myself as a director have to be more organized he the dates of filming and have backup dates in case anything occurs such as one of the actors being sick. Other than that we didnt run into any other major problems. The filming itself was very successful and efficient as we only had to spend around 2 hours setting up and getting the right shots. As a director I had a clear idea of how I wanted the film to be done and so I was very clear with my cinematographer showing him exactly what I wanted and even in some cases showing him the movement I wanted of the camera angles. Word count: 997

The 9 Free Email Marketing Templates You Need to Execute Everything - CoSchedule Blog

The 9 Free Email Marketing Templates You Need to Execute Everything Blog Email marketing is complex. From planning to execution to measurement, there are tons of things you need to build an effective strategy. Even producing one piece of email content requires several steps. Here’s a short list of line items to create an email newsletter: Ideation. Writing subject lines. Customizing preheader text. Crafting body copy. Design. Adding tracking codes. Editing and review. Selecting email list segments. Scheduling delivery time. Hitting send. Reviewing performance data. Reporting. That’s quite a number of things to take into account, and this is for just one piece. So, it’s a good thing you’ve found this post. In order to help you work as efficiently and effectively as possible, it includes a roundup of nine email marketing templates and other posts you need to learn how to use each one. Plus, it also covers other tools (free and paid), resources, and templates you can use to get everything you need to get  done. The 9 Free Email Marketing Templates You Need to Execute Everything by @Ben_Which Templates Does This Post Include? There’s something here for every step of the process, from planning, to execution, to measurement. Here’s everything you’ll find in the free bundle below: Table of Contents Email Marketing Calendar Template Email Marketing Strategy Template Email Newsletter Template Email Marketing Report Template Email Subject Line Writing Templates Email Subject Line A/B Test Template Welcome Email Newsletter Template 21 Ways to Build an Email List (Guide) Best Email Send Times Guide Download them now, then get the low-down on how to use them. Email Marketing Calendar Template Plan your work, then work your plan. That’s a common mantra heard around the office. There’s a good reason for that, too. It’s easier to work efficiently toward meaningful goals when you’re not frantically scrambling. The best way to plan email marketing is on a calendar. Here are some of the benefits behind using one: Being intentional about what you send. They keep deadlines visible to all team members. Managing delivery times and scheduling. Without a calendar, email marketing often descends into chaos. So, with this template, you can organize: Send dates and times. Email owners. Email type. Target / persona. Source. Buying season. Email list. Lead stories and email content. Here's what you can do with an email marketing calendar:It’s a simple spreadsheet that’s easy to update, too. There are three rows for each month, but it’s easy to edit if you need to plan more emails per month. Start with your send date and time, who’s creating this email, which category it falls under, and which persona or customer segment it targets: Next, fill in the source (which might be a blog post, campaign brief, or anywhere else to find more information about the content this email will promote), buying season (if seasonal buying cycles are relevant), and the name of the email list segment that should receive the email: Finally, list which pieces of content the email will promote. These could be headlines, general ideas, or anything else that’s helpful for indicating each type of content that will be dropped into the newsletter: Recommended Reading: The Best Email Marketing Calendar You Need to Manage Marketing Newsletters Email Marketing Strategy Template Without a strategy, you’re just winging it, and hoping for the best. It’s tough to achieve much  success that way. Even harder to sustain it, too. So, why risk failure when you plan to succeed? While hitting your goals is never guaranteed, developing a sound strategy is an essential starting point. Any type of marketing strategy effectively revolves around four ideas: Who are you trying to reach? How will you try to reach them? What do you want them to do? How will you measure results? Documenting your strategy can dramatically improve your results, too. For evidence, a study found marketers with documented strategies were 538% more likely to be successful. Using the PowerPoint-based template in this post, you’ll start by identifying your target audience: Next, you’ll figure out ways to build your email list: That list will then need to be broken into specific audience segments: Then, you’ll plan your execution and schedule: And what you’ll measure to gauge success: Recommended Reading: The Best Way to Organize an Effective Email Marketing Strategy Email Newsletter Template Your email copy needs to be clean, crisp, and persuasive. It also helps to keep your content organized and easy to edit. Handing off a Word doc to an editor is easier for review purposes than immediately writing directly into an email editor. This template includes everything you need to document the following: Subject line options. Preheader text. Intro copy. Lead story content blocks. Call to action. Those are all the elements included in most email newsletters, but since the template is a simple Word doc, it’s easy enough to edit to fit your needs. Recommended Reading: How to Create Awesome Internal Company Newsletters That Actually Get Read Email Marketing Report Template Marketing without measurement is a fool’s errand. You need to know which actions produced which results. More than this, though, you also need to be able to explain how you made an impact to your company and your clients. If you can make that data look appealing and easy to understand, so much the better. That’s what this template is intended to help you achieve. It’s a well-designed PowerPoint deck that makes it easy to present data and numbers in a way that isn’t super dry. Recommended Reading: Email Marketing Analytics: How to Measure and Report on the Most Important Metrics Email Subject Line Template Without a good subject line, nothing else in your email matters. However, writing them well is easier said than done. If you need a spark of inspiration, these fill-in the-blank templates should help: Then, you can score your subject lines using ’s free Email Subject Line Tester: Recommended Reading: Everything You Need to Know About Writing Awesome Email Subject Lines Email Subject Line A/B Testing Template Now, writing subject lines is an art. One of the best ways to improve your skills is to A/B test subject lines. Over time, this will help you understand what works best with your audience. Most email service providers have built-in A/B testing functionality: MailChimp Campaign Monitor ActiveCampaign Constant Contact Then, use the template to track your results: Recommended Reading: How to Make an Email Newsletter Your Customers Love Welcome Email Newsletter Template What’s the first thing your new subscribers see when they sign up for your email newsletter? If it’s not a well-written welcome email, you might be missing out on an opportunity to retain more subscribers, and convert more customers. With this template, you’ll be able to craft effective welcome copy that makes a warm introduction. To put it to full use, check out Scott Cohen’s blog post on writing them, and follow the great examples curated by Michael Quoc in this post, too. Email List Building Guide Before you can succeed with email marketing, you need to have a list. After all, without recipients, an email newsletter is worth much. But, how do you start building a list? Fortunately, there are tons of ways to start building email contacts before you have a list going. And that’s exactly what this brief PDF guide will help you get started with. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in a Year Best Email Send Times (Guide) Every time you send an email, you want to make sure you’ve optimized every variable to tilt the odds of success in your favor. One simple factor you can control is your email delivery times. According to curated data from 10 different studies, here are the best days to send email: And the best times: So, this is what curated research shows. But, how do you determine what works best for you? That’s where this free PDF guide comes in, included in your template bundle. It’ll walk you through how to use your own data, to help determine your own email schedule: Recommended Reading: What 10 Studies Say About the Best Time to Send Email Other Places to Find Email Templates So far, you’ve seen all the templates the team has built to make email marketing easier. But, what if you need something that’s not listed here? Don’t worry, check out these other resources. Campaign Monitor If you’re a Campaign Monitor customer, they’ve made tons of templates available that you can use to quickly create your email newsletter. Envato Templates for MailChimp MailChimp is massively popular, and lots of third parties have built templates that work on the platform. ActiveCampaign ActiveCampaign offers a robust marketing automation platform that includes an effective email platform. If you’re a customer, you may have seen their complete lineup of templates, too: Theme Forest Constant Contact customers aren’t left out here, either. The folks at ThemeForest have several paid templates available for the platform (as well as others): Recommended Reading: The Best Email Marketing Sending Frequency Backed By 20 Studies 3 Sources for HTML Email Templates Modern email marketing platforms make it easy to create marketing emails without needing to learn code. But, what if you’re old-school and prefer hard-coded HTML? There are plenty of sources to find helpful templates for you, too. Raw HTML emails do still offer some advantages some marketers like, such as design flexibility and editability. If this type of template is what you’re after, check out the following places. ColorLib Making HTML emails mobile-friendly and responsive can be tough. These 25 templates, frameworks, and layouts meet both of those criteria. Litmus The team at Litmus knows email marketing inside and out. Naturally, they have an array of templates available for creating different types of email content. What’s great about theirs is how they’re organized by industry and use case: HTMLEmail.io These HTML email templates are compatible with most major email service providers, and they’re responsive too. Keep in mind they aren’t free, though ($49 for a single client license, or $299 for an unlimited license). The lineup of compatible ESPs these templates work with includes several familiar logos: Recommended Reading: Get Inspired Now With 21 Examples of Awesome Email Marketing Keep Email Marketing Organized With Before you go, take a minute to check out . It’s an industry-favorite marketing calendar platform, and it now integrates with popular email service providers  to keep all your email marketing organized (alongside all your other projects). With , you can: Integrate your marketing calendar with your email service provider: See deadlines and publish dates for every email: Add email content on your calendar and get visibility into everything, all in one place. Manage your email marketing process: With Task Templates and Discussion Threads, you can easily collaborate with your team and manage workflows more productively. Start your free trial now and get 14 days free. Go Put Your Templates to Use Now that you have tons of different resources available, it’s time to get down to work. Here’s a quick recap of what you’ve just read: You’ve downloaded your free template bundle. Then, you’ve gotten a brief summary on each post explaining how to use each one. Finally, you took a look at other sources for more templates you might need. Hopefully, this will all help make doing better email marketing, easier. Best of luck.

Tesco Plc in a Social Perspective Case Study Example | Topics and Well Written Essays - 2500 words

Tesco Plc in a Social Perspective - Case Study Example A new breed of customers has also emerged-a market which is highly concerned on what the organization to address the needs of its stakeholders especially in the communities where it operates (Kotler 2005). As an organization which has been scrutinized for its effect in the market and competition, Tesco is pressured to launch programs which can contribute the society. The idea is to offset the harm it does to the society by investing in beneficial programs. From its foundation by John Cohen as a one-man business, Tesco PLC has ascended to the world retail industry becoming the largest British retailer based on both global and local shares. In its early years of operation, the UK-based international retailer specializes only in the distribution of food products. As it gained more market and its performance strengthened, it enhanced its portfolio by adding other goods and services to which ranges from clothing to consumer electronics to consumer financial services to internet services to internet service and consumer telecom. The phenomenal success of Tesco as a retailer is recognised even in the global arena. The company is named the world's third largest retailer lags behind Wal-mart in terms of global sales while staying ahead of other retail giants like Carrefour, and Home Depot (Tesco Plc 2007). In its 2007 Annual Report, Tesco Plc announced a total annual turn... It is estimated that in every 8 UK retail sales, 1 is spent on Tesco. The company's success and even mere existence in the strategies it employs to capture new markets and retain its current buyers. After saturating the UK market with its retail stores, the company expanded its customer base by opening up operations in foreign market abroad. The retailer sells to customers in United Kingdom, the rest of Europe, and Asia (Annual Report 2007). The company's desire to reach a larger market is highlighted through its extensive use of internet technology. This also aids the company in gaining access to a low-cost distribution system (Annual Report 2007). The development of Tesco can be divided into three distinct phases: formation; postwar development; and expansion. The first phase starts with the foundation of the company in 1919 and ends with formal opening of the first Tesco store in Burnt Oak, Edgware, London. Postwar development commences with the retailer's initial public offering (IPO). Rapid growth was witnessed as Tesco opens its first supermarket and superstore. The last phase features the rapid expansion of Tesco PLC both in new product areas and geographic region. Throughout this stage, the company utilized the new trends in global retailing to enhance its products and services. Competing in the Market Place: Tesco's Strategies 1. Four Pronged Strategy Even though it has changed so much in terms of size and operations, Tesco Plc maintains a long-term strategy since 1997. The giant retailer claims that this four-pronged strategy enables it to focus on its core operation in the United Kingdom while serving as a guideline in its expansion overseas. This long term strategy has the

Discussion Essay Example | Topics and Well Written Essays - 1250 words - 3

Discussion - Essay Example These gases in the atmosphere provide an invisible blanket around the earth and help keep the planet warm enough. Global warming occurs because of the greenhouse effect, or when the gases like carbon dioxide increase resulting in more energy trapped and re-emitted back to the earth. This paper will attempt to describe in more detail the global warming phenomenon. Global warming was a term that was first used in 1975 by American scientist Wallace Smith Broecker who discovered that the climate of the earth is warming consistently due to various human activities. In a magazine, he published a paper entitled Are We on the Brink of a Pronounced Global Warming which was where he first coined the term. In 1979, the term was used again to depict the physical phenomenon that is heating up the planet. The article with the title The Charney Report was published by the National Academy of Science. (Yukozimo, 2014) The phenomenon of global warming can be further understood by taking a look at the earth’s ozone layer. The ozone layer is a region of dense gases in the stratosphere of the earth that is capable of blocking most of the harmful solar ultraviolet radiations. More than ninety percent of the ozone is present in the stratosphere of earth. It has a higher concentration of ozone as compared to the earth’s surface. Unfortunately, this important part of our atmosphere is slowly becoming more and more fragile and both nature and man can be held responsible. Manmade chemicals like halocarbons, CFCs, HCFCs, freon and halon contribute largely to the depletion of the ozone layer. Due to the increasing concentration of the refrigerants, solvents and propellants in the atmosphere, the ozone layer is under depletion of the rate of four percent per decade. As the ozone layer becomes thinner and thinner, ultraviolet light penetrates through