Themes in of Mice and Men free essay sample

Themes, Motifs Symbols Themes Themes are the fundamental and often universal ideas explored in a literary work. The Predatory Nature of Human Existence Of Mice and Men teaches a grim lesson about the nature of human existence. Nearly all of the characters, including George, Lennie, Candy, Crooks, and Curley’s wife, admit, at one time or another, to having a profound sense of loneliness and isolation. Each desires the comfort of a friend, but will settle for the attentive ear of a stranger. Curley’s wife admits to Candy, Crooks, and Lennie that she is unhappily married, and Crooks tells Lennie that life is no good without a companion to turn to in times of confusion and need. The characters are rendered helpless by their isolation, and yet, even at their weakest, they seek to destroy those who are even weaker than they. Perhaps the most powerful example of this cruel tendency is when Crooks criticizes Lennie’s dream of the farm and his dependence on George. We will write a custom essay sample on Themes in of Mice and Men or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Having just admitted his own vulnerabilities—he is a black man with a crooked back who longs for companionship—Crooks zeroes in on Lennie’s own weaknesses. In scenes such as this one, Steinbeck records a profound human truth: oppression does not come only from the hands of the strong or the powerful. Crooks seems at his strongest when he has nearly reduced Lennie to tears for fear that something bad has happened to George, just as Curley’s wife feels most powerful when she threatens to have Crooks lynched. The novella suggests that the most visible kind of strength—that used to oppress others—is itself born of weakness. Fraternity and the Idealized Male Friendship One of the reasons that the tragic end of George and Lennie’s friendship has such a profound impact is that one senses that the friends have, by the end of the novella, lost a dream larger than themselves. The farm on which George and Lennie plan to live—a place that no one ever reaches—has a magnetic quality, as Crooks points out. After hearing a description of only a few sentences, Candy is completely drawn in by its magic. Crooks has witnessed countless men fall under the same silly spell, and still he cannot help but ask Lennie if he can have a patch of garden to hoe there. The men in Of Mice and Men desire to come together in a way that would allow them to be like brothers to one another. That is, they want to live with one another’s best interests in mind, to protect each other, and to know that there is someone in the world dedicated to protecting them. Given the harsh, lonely conditions under which these men live, it should come as no surprise that they idealize friendships between men in such a way. Ultimately, however, the world is too harsh and predatory a place to sustain such relationships. Lennie and George, who come closest to achieving this ideal of brotherhood, are forced to separate tragically. With this, a rare friendship vanishes, but the rest of the world—represented by Curley and Carlson, who watch George stumble away with grief from his friend’s dead body—fails to acknowledge or appreciate it. The Impossibility of the American Dream Most of the characters in Of Mice and Men admit, at one point or another, to dreaming of a different life. Before her death, Curley’s wife confesses her desire to be a movie star. Crooks, bitter as he is, allows himself the pleasant fantasy of hoeing a patch of garden on Lennie’s farm one day, and Candy latches on desperately to George’s vision of owning a couple of acres. Before the action of the story begins, circumstances have robbed most of the characters of these wishes. Curley’s wife, for instance, has resigned herself to an unfulfilling marriage. What makes all of these dreams typically American is that the dreamers wish for untarnished happiness, for the freedom to follow their own desires. George and Lennie’s dream of owning a farm, which would enable them to sustain themselves, and, most important, offer them protection from an inhospitable world, represents a prototypically American ideal. Their journey, which awakens George to the impossibility of this dream, sadly proves that the bitter Crooks is right: such paradises of freedom, contentment, and safety are not to be found in this world. Motifs Motifs are recurring structures, contrasts, and literary devices that can help to develop and inform the text’s major themes. The Corrupting Power of Women The portrayal of women in Of Mice and Men is limited and unflattering. We learn early on that Lennie and George are on the run from the previous ranch where they worked, due to encountering trouble there with a woman. Misunderstanding Lennie’s love of soft things, a woman accused him of rape for touching her dress. George berates Lennie for his behavior, but is convinced that women are always the cause of such trouble. Their enticing sexuality, he believes, tempts men to behave in ways they would otherwise not. A visit to the â€Å"flophouse† (a cheap hotel, or brothel) is enough of women for George, and he has no desire for a female companion or wife. Curley’s wife, the only woman to appear in Of Mice and Men, seems initially to support George’s view of marriage. Dissatisfied with her marriage to a brutish man and bored with life on the ranch, she is constantly looking for excitement or trouble. In one of her more revealing moments, she threatens to have the black stable-hand lynched if he complains about her to the boss. Her insistence on flirting with Lennie seals her unfortunate fate. Although Steinbeck does, finally, offer a sympathetic view of Curley’s wife by allowing her to voice her unhappiness and her own dream for a better life, women have no place in the author’s idealized vision of a world structured around the brotherly bonds of men. Loneliness and Companionship Many of the characters admit to suffering from profound loneliness. George sets the tone for these confessions early in the novella when he reminds Lennie that the life of a ranch-hand is among the loneliest of lives. Men like George who migrate from farm to farm rarely have anyone to look to for companionship and protection. As the story develops, Candy, Crooks, and Curley’s wife all confess their deep loneliness. The fact that they admit to complete strangers their fear of being cast off shows their desperation. In a world without friends to confide in, strangers will have to do. Each of these characters searches for a friend, someone to help them measure the world, as Crooks says. In the end, however, companionship of his kind seems unattainable. For George, the hope of such companionship dies with Lennie, and true to his original estimation, he will go through life alone. Of Mice and Men offers limited, rather misogynistic, descriptions of women who are either dead maternal figures or prostitutes. Despite Steinbeck’s rendering, Curley’s wife emerges as a relatively complex and interesting character. Although her purpose is rather simple in the book’s opening pages—she is the â€Å"tramp,† â€Å"tart,† and â€Å"bitch† that threatens to destroy male happiness and longevity—her appearances later in the novella become more complex. When she confronts Lennie, Candy, and Crooks in the stable, she admits to feeling a kind of shameless dissatisfaction with her life. Her vulnerability at this moment and later—when she admits to Lennie her dream of becoming a movie star—makes her utterly human and much more interesting than the stereotypical vixen in fancy red shoes. However, it also reinforces the novella’s grim worldview. In her moment of greatest vulnerability, Curley’s wife seeks out even greater weaknesses in others, preying upon Lennie’s mental handicap, Candy’s debilitating age, and the color of Crooks’s skin in order to steel herself against harm. Steinbeck does not give her a name because he wants to reflect her complete lack of individual indentity. Curleys wifes dream of becoming a movie star dies when she marries Curley. I think that you can see this symbolized in the fact that she is never even given a name in this book. That shows, to me, that she has essentially had who she is taken away by marrying Curley. If you think about it, now that shes married to Curley, what chance has she got of ever becoming anything? In those days, women didnt have a lot of opportunities once they married and Curley is even less likely than most men to ever let his wife get any independence. As jealous as he is, he would never let his wife become anything. Curleys Wife is trapped. She is locked into a rural social structure of the 1930s California farm life, and by the common stereotypes and social views of women and their role at that time. She is certainly portrayed as disadvantaged for her choice of husbands, as Curley is both abusive and unloving. Steinbeck also takes care to portray her as a character who is consumed by loneliness and hopelessness. She has dreamsgoing to Hollywood to be in the movieswhich will never come true. She wants things as simple as someone to talk to, but has a husband with a personality that is half anger and half jealousy. She is just one of several sympathetic characters in this novel.

Analytical Essay Sample on Tess of the D#8217;Urbervilles by Thomas Hardy

Analytical Essay Sample on Tess of the D#8217;Urbervilles by Thomas Hardy Wessex The fictionalized region of southwest England in which Hardy set all of his fiction. This region was somewhat backward in the late nineteenth century. Although industrialization had made the north of England and the region around London prosperous and modernized, southwest England was still rural, agricultural, and quite poor. Modern advancements in farming techniques were slow in coming to this region, and the transition to modernity was not easy. Hardy, who grew up and lived in the region, is particularly interested in showing the ways in which Wessex is caught between its old, traditional culture and modernization; little details showing this dilemma appear throughout Tess of the dUrbervilles and his other works. In some ways Wessex is as much a character in Hardys work as any of the people he depicts-and indeed, Tess is very much identified, physically and emotionally, with her surroundings in Wessex. Pure, purity Purity, both sexual and moral, is an important concept in Tess of the dUrbervilles. The word is used throughout the narrative with reference to Tess, and the subtitle of the book deems her A Pure Woman. (Even one of the inns where her father drinks is called The Pure Drop.) When applied to women in Victorian England, the concept of purity had specific reference to sexual chastity. By this definition, Tess very early on loses the right to be called pure. The word is nevertheless still applied to her. In this application, there is some degree of Hardys characteristic irony. But it also means something more. Hardy considers Tess pure because, despite her bodily state-that is, her loss of virginity-she is morally pure and innocent, uncorrupted by her hard life. When Hardy wrote this book, he knew that the characterization of a sexually fallen woman as pure would shock some readers, and indeed it did, but he thought it was important to show that the loss of virginity did not necessarily t horoughly corrupt a womans heart and mind. Dialect A localized way of speaking a language, distinct from standard usage. The local Wessex dialect is spoken by Tesss family and by the agricultural workers she knows, but Tess uses language closer to standard English. This is because she has been to school, where she has been taught a national standard version of the language. The change in speaking habits of people in Wessex and other areas of Britain was very much a hallmark of increasing modernization. As national schools and standards spread across the country, regional variations began to disappear. (This process is still ongoing, though it has been accelerated by radio and television.) Therefore, Tesss speech patterns are one more indicator of the way in which she is caught between the traditional world in which she was raised and the modern culture she confronts outside her village and home. Droit de seigneur An old custom of feudal days, in which lords had the right to demand sexual favors from peasant women bound to their estates. Although Hardy does not discuss the concept directly, this ancient custom has obvious relevance to Tesss plight with Alec dUrberville, who is a false lord but claims Tesss virginity nevertheless. Fallen, fallenness Middle-class Victorian ideas about womens sexuality were quite rigid and condemned women who engaged in any sort of sexual activity outside of marriage. It was thought that women who lost their virginity before marriage fell from their exalted position of chastity. This is one manifestation of the dichotomous view of women as either virgins or whores that has characterized much Western thought about the nature of women. In Victorian times the specific concept of fallenness took on a great deal of significance. It was thought that a woman who was fallen changed in her very nature-she might become not only more sinful, but more vain, unwilling to work, greedy, or otherwise immoral. This idea that fallen women were intrinsically different from and in all ways morally inferior to their pure or chaste counterparts is demonstrated in Tess of the dUrbervilles when Angel says to Tess that she is an entirely different person to him once he knows of her sexual past. Religious doubt The Victorian era was a deeply religious age, and faith was very important to many people in the era. Because of the great cultural significance of religion, the idea of religious doubt became controversial and much-publicized. In the later portion of the century, there were a large number of people who began to doubt the faith they had been taught. To some degree, this widespread doubt-which was particularly common among educated young men-can be attributed to scientific advances, particularly to the publication and general acceptance of Darwins evolutionary theories. When Angel Clare decides that he cannot believe literally in the principles of Christianity and decides not to become a clergyman, then, the event is not merely a personal decision. For readers, this would symbolize that he is a modern young man, participating in the intellectual and cultural movements of the day, however troubling this participation might have been to older people, for whom faith was still an importan t part of their culture. Fate, fatalism Hardy had a particular view of fate that plays itself out in most of his novels, and Tess of the dUrbervilles is no exception. Hardy believed that fate was a force that drove events, but that it was internal as well as external to people. In the case of Tess, her fate is largely driven by the discovery that she is a member of the old family of dUrberville. That fact of her existence is intrinsic to her-and, in Hardys view, it gives her certain character traits that condition her life-but it is also discovered through an external force, namely Parson Tringham. Because of this combination of internal and external forces, Hardy presents Tess as doomed almost from the very beginning. The novel concentrates very heavily on the ways in which Tess finds it impossible to escape her ultimate fate, because of the historical and cultural context in which she lives. This attitude that fate is inescapable, which is very characteristic of Hardy, particularly in his tragic later novels, is called f atalism. Banns Banns were an old-fashioned way of getting legal permission to marry. In this custom, an engaged couple had their names read out at church three Sundays in a row before the wedding could take place. Parishioners were told that they must object if they knew of any obstacle to the marriage. It was free to get married by banns, so they often used by the poor in preference to a license. Obtaining a marriage license from the state was both a more modern way of getting married and slightly more prestigious. Although Tess prefers getting married by license instead of banns because she is afraid that someone will tell Angel about her past, the marriage by license also symbolizes her wish to leave behind her sexual past and her class background as well as old traditions. You can order a custom essay, term paper, research paper, thesis or dissertation on Tess of the dUrbervilles topics at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.

Palestine Essay Example | Topics and Well Written Essays - 500 words

Palestine - Essay Example Under these techniques the Israeli Government restricted the citizenship for population of East Jerusalem; they also demolished the illegal houses. Government limited the city budget, and most of it evacuated the Palestinians who were living at West Bank. Due to these actions of the Government, people of Palestine felt threat to their homes and simultaneously their livings. Government in 2002 established a Separation Wall around East Jerusalem, this Wall separated the relations. People living inside the barrier were forced to be divided and had to disrupt their connections with the people left outside. This caused difficulty for the people of Palestine because many had to end-up their relations, businesses were highly affected, many had to face economic downfall, a lot lost their jobs, transportation problems etc. Before this partition East and West Jerusalem were one .i.e. all the operations were inter-related, and thus after the Partition daily lives of Palestinians is badly affected. The ways to enter or exit the East Jerusalem, there are check-points to pass where the passengers have to face strict inspections. These inspections have become the reason for the development of negative feelings regarding distress and degradation among the people. People avoid passing that passage because it causes disruption in their daily life (Spencer, 76). Restriction of Construction has caused the people of East Jerusalem to remain with their old homes and buildings. This has become a barrier for the businesses .i.e. no more buildings. One major difficulty is that families are expanding and the space is becoming congested. As a result there can be seen an increasing number of migration towards the cities at East, such as Al-Ezariyya and Abu-Dis. People migrate in-order to find peace and quality of life, but due to the restrictions of passing through Wall and strict

Internaional Business Article Example | Topics and Well Written Essays - 750 words

Internaional Business - Article Example Normally, it is the last stage of the distribution process. Understanding the customer perceptions will help retailers to know about the nuances of marketing. Every retailer has to primarily identify his target market and the needs and expectations of that market and subsequently try to meet those expectations with efficient service. This is what exactly Costco is doing. Promotional strategies that are adopted by a retailer include different forms of communication to attract customer to the retail outlet. For example, in the case of Costco, the 'buy-in' strategy that the company adopted is a promotional strategy. The company bought as much inventory as possible after Procter and Gamble announced a price hike of 6%. This would help the company to hold stock for the future when other players would buy the same stock at a higher price. The face of the retailing industry has undergone significant global changes over the past two decades. Retailing has always focused on offering the best quality products to customers. Every retailer wants to offer the customers the right products at the right time at the right place and at the right price. Pricing the products and services might be a routine hob for most producers and retailers, but it involves a thorough and a deep understanding of the principles and practices governing the business environment. Adopting the right pricing strategy helps a company achieve its objective. To sustain and achieve its objectives in the competitive market, a company should adopt the most effective pricing mechanism. Thus, pricing is very important to a marketer. Before adopting a pricing strategy, certain factors like the demand for the product or service in the market, customers' perception, the sustainable margin, the image of the company in the market etc. Pricing is a very important aspect of the firms' existence and hence, firms must develop proper pricing strategies and convert them into effective competitive advantages. Pricing is the biggest challenge that marketers face, and quite often, they may feel that they have not set the right price. This may be due to several reasons. One of the most important is that prices are dependent on market factors. The sales of a product have an impact on the pricing mechanism. However, the sales of a product can increase because it has been priced too low and not because it has been priced right. Setting the right price can have a substantial impact on the profits of the firm. Costco is using the market penetration pricing strategy to attract customers. It is only a few products that can be called truly innovative products. Such products come into the market infrequently. Most of the times products introduced are copies of existing products with slight modifications. /firms try new approaches to attract customers who have many similar products to choose from. They employ sales promotions, membership cards, sponsorships, etc. to attract customers. Costco admits that more than half of its revenue is form membership fees. Firms resort to price cuts, and offer products below their competitors' prices to take away a large number of customers form their competitors. This is the strategy that Costco has adopted. The expectation in offering products at low prices is that one customers use the product, they will develop an interest in the product

International Differences in Accounting Essay Example | Topics and Well Written Essays - 1500 words

International Differences in Accounting - Essay Example IFRS 8 which replaced IAS14 (Deloitte & Touche, 2007), is the standard that deals with similar issues under IAS. Some of the major differences observed between SFAS 131 and IFRS 8 include the following: (Deloitte & Touche, 2007): While IFRS requires that measures of segment liabilities be disclosed if those measures are provided regularly to the chief operating decision maker, under SFAS No. 131 such disclosures are not required. Under IFRS 8, the core principle is used as the basis for determining the operating segments of an entity while under IFRS the products or services are used as the basis for determining the operating segments. Differences may also arise as a result of different interpretation of rules by companies in different countries despite the similarities that may exist between the rules. (Roberts et al, 2005). For example because many areas of accounting require the use of estimates, forecasts or judgments companies may differ in the way they estimate, forecast or judge in different situations. (Roberts et al, 2005). A distinction must be made between accounting r... (Roberts et al, 2005). For example because many areas of accounting require the use of estimates, forecasts or judgments companies may differ in the way they estimate, forecast or judge in different situations. (Roberts et al, 2005). iii. Differences in Preferred Accounting Practice. A distinction must be made between accounting regulations or de jure issues, and actual practices, or de facto issues. (Weetman et al, 1998; Roberts et al, 2005). A number of options are contained in accounting regulations as well as there may also be a large number of issues which are not covered by accounting regulations at all, giving companies even more choice. (Roberts et al, 2005). While it is relatively straightforward (although not necessarily easy) to compare the accounting practices of two countries, this may tell us relatively little about how similar the accounting practices of two companies actually are in areas were discretion exists. (Roberts et al, 2005). De facto practices may differ considerably across countries, even if there are few de jure differences. Alternatively, all companies, irrespective of country domicile, choose wherever possible to use similar methods, de facto differences may be less than de jure differences. (Roberts et al, 2005). b). Having identified the ways accounting practices may differ, the study will now take a look at the importance of the differences to preparers of financial reports and user groups. The main preparers identified by Roberts et al (2005), include companies while users include companies, investors and other user groups. Companies that carry out trade in different carries such as multinational companies are

Critical Appraisal Role Of Physiotherapy Health And Social Care Essay

Critical Appraisal Role Of Physiotherapy Health And Social Care Essay The aim of this assignment is to critically appraise the scientific research paper The role of physiotherapy in the treatement of subacromial impingement syndrome by Dickens, Williams Bhamra (2005) while detailing the objectives of the paper, research methods used and the outcomes of the research findings. What is the scientific paper is about? The aims of the research paper according to Dickens Williams Bhamara (2005:1) was to investiagte the effectiveness of a physiotherapy programme in patients with subacromial impingement syndrome. This paper did not outline specific modalities and was reliant on convincing the reader that physiotherapy should be viewed as a first line management for subacromial impingement syndrome against the present orthepedic view which would swing towards operative intervention as the corrective action. The paper was published by Elsevier for the Chartered Society of Physiotherapy by a combined group of physiotherapists and Orthepedic surgeons and was funded by the Physiotherapy Research Foundation. When combined these groups may lead the paper to be viewed as self servicing and lead the reader to pinpoint a lack of impartiality. Patients for the research where taken from a waiting list for surgery for subacromial impingement syndrome. Each of these patients was independently reviewed by surgeon James L Williams, a coauthor of the paper, and had underwent three steroid injections into the subacromial space, given at 6-weekly intervals as part of an exisiting protocol (Dickens et al, 2005:160). The study was conducted in a randomised fashion in that the eighty five clients were selected by giving a client on a surgical waiting list an envelope that had within it either control or physiotherapy, 45 joined the physiotherapy group while 40 joined the control group. There were 100 envelopes split 50:50 between the groups which leads the reader to believe this may have been quasi-randomised. In order to assess physiotherapy without bias clients who had previous physiotherpay treatement were excluded from the study according to Dickens et al. Also clients with signs of cervical radiculopathy, adhesive capsulitis or clinically obvious rotator cuff tears or a grade III subacromial spur on their shoulder suprasinatus outlet radiograph (Dickens et al, 2005:160). The randomised fashion was administered by human administrators and not via a computerised system. A control group was used and this group had no alternative but to continue on towards surgical intervention, this created a bias for this group since the probability for having surgical intervention was P-1. Intitially the group of patients numbered eighty five patients from an initial set of 100 envelopes. 9 of the initial 40 patients in the control group refused to attend the repeat assessmemt at the end of the program, 3 of the physiotherapy group dropped out for social reasons leaving 42 partcipating in there group. Due to the substantial number of dropouts weight must be given to the emergence of unfairness to any comparsion portrayed in the paper. Follow up occurred after a 6 month period and performed by James L Williams, a coauthor of the paper, and may not have been blind since he could have easily discussed whether they felt they still needed surgery (Dickens et al, 2005:161). How the study was designed? The aims of the research paper according to Dickens Williams Bhamara (2005:1) was to investigate the effectiveness of a physiotherapy programme in patients with subacromial impingement syndrome. According to the Webster dictionary the word effectiveness means to produce a desired effect, the desired effect is not established in the aim. This ambiguity around the aim of the paper leaves any conclusion open to interpretation by the reader. When the paper is read in its entirety you could potentially interpret the aim as conveying the message that physiotherapy should be first line management for subacromial impingement therefore moving interventive surgery to second line. There is no published pilot data therefore we cannot correctly establish if the sample size for the scientific paper is justified. We do know that the randomisation process catered for 100 patients, 100 envelopes, of which only 85 were taken up, 72 patients successfully making it to the reassessement stage. The age ranges within the groups have relevance to the outcome of the scientific research. We only have a mean age of each group without an reference to outliers who could affect the statistical data. It is clear that the more junior males respond better under all conditions. This contradicts the statement the two groups were well matched for age, sex and initial constant score (Dickens et al, 2005:161). The probability values (p-values) have been averaged (p This lack of depth in the data provided does not allow the reader to establish if a null hypothesis was proved and may lead them to believe this was pure coincidence. Scientific research should always start from the null hypothesis point of view to ensure impartiality. The selection process for patients, waiting list for surgery, post steroid injection, exclusion of specific pathologies, clinical history and examination meant the group may have been skewed to fulfill the authors aims. Steriod injections can provide an improvement in subacromial impingement due to its anti-inflammatory effect. The selection process did not seem to take into account the duration nor the severity of the impingement syndrome on the individual nor if they were receiving treatment from other practitioners not listed. There is no detailed information regarding the treatment programme dispensed to the physiotherapy patients. If a specific treatment programme had been documented and applied to all patients in this group more quantative data and allowed the research to be replicated and potentially validated by other authors. This would have also allowed the treatments to be cross referenced with socio demographic data from each patient and establish sub sets within the master data. We are unsure how the null findings are interpreted since the authors do not detail this. Nor have they given any data around the chi-squared test. Probability values are give in a round format (p The constant score has a low systematic error but is not reliable for clinical follow up in patients.The constant scores taken at the start of the research were based on 85 patients not on the same 72 patients whom allowed themselves to be reassessed at the end of the programme. This lead to a lack of confidence in the method used by the authors to compare pre and post programme data, they may not have itemised which data belonged to each patient and therefore could not remove this anomoly. The involvement of James L Williams in the reassessment process ensured a lack of blinding and a bias, though the authors clearly did not see this position the follow up assessments were performed by JLW in a blinded situation (Dickens et al, 2005:162). All assessments should have been performed by a validated third party reusing the initial assessment criteria. Since we have no detailed information about the modalities utilised, treatment cycles matched with socio demographic information there is no clinical relevance to the outcomes. To have clinical relevance the process needs to be reproducable which is highly unlikely based on the information presented in the scientific paper. How was the study conducted? A quasi-randomised human administer method of 100 envelopes split evenly between the control and physiotherapy groups were handed out to 85 patients. All 85patients were told that participation on the programme would not affect there standing on a waiting list for surgery. This promise may have affected participation since they would have already been convinced of the necessity for surgery by an orthepedic surgeon. The dropping out of patients in both groups weakened the statistical data which the paper relies upon and imbalanced any findings. Interpreting clinical programmes requires greater participants reducing any potential for the play of chance. How was the study analysed and were there limitation and errors in the study? Each treatment group should have been similar based on age, sex, duration of syndrome, decrease in range of movement and similar capacities to perform the home care plan. Based on the information conveyed in the paper we must assume none of these points were established and therefore does not allowed for each group to have a comparable baseline. The quasi-randomised allocation of each patient to a group ensured that the treatment groups were not comparable. Since all participants stayed within their allocated groups we can establish that the intention was for the results to be analysed by intention to treat. Unfortunately there were patient withdrawals from the programme which would allow to construe that the comparision of treatments would no longer be fair. Also the treatment received within the physiotherapy group as a whole may have differed from individual to individual but no patient moved between groups. Not enough importance was placed on statistical information like the control group having members who improved, yet were not involved in the physiotherapy programme. Also confounding may have occured due to the pre programme steroid injection. Steroid injections are interrelated to anti inflammatory improvements in a range of impingement syndromes. The report had no reference to any confidence intervals which would have ensured the removal of the chance effect and imporved the significance of any statistics. The lack of statistical data in table format and the reliance on prose within the paper show the paper to be more a marketing document than a reliable source of data. Quantative data tables would have allowed the reader to view and validate the authors outcomes. This lack of independence in data lead the reader to wonder does the data actually support the outcome. The approach of only conveying results taken by the authors, could create suspicion in the mind of the reader, undermines the credibility of the paper. Side effects are an important factor in all scientific research papers. What if the side effect of the treatment modalities outwayed the alternative approach taken by the control group. Effectiveness of treatment and a lesser set of side effects would need to be established against the control group to ensure there is no bias. Since there is no mention of side effects for either groups we can only assume that the authors wished to purposefully withhold this information. This factor only would ensure that it clinical relevant is negated. How would you interpret the study and what if any are the implications of the study for your practice? The main finding confirms that a physiotherapy programme is of benefit (Dickens et al, 2005:163) does not confirm the objective of the scientific paper. All the paper conveys is that there are successful alternatives to surgery for a subset of the population. There are too many pervasive factors to rely on the statistical significance of the data put forward by the authors. No true finding can be extracted from the paper and it portrays a message set by the authors who went out to prove it. Therefore I cannot see any attempt by the authors to perform a null hypothesis test which should have been their approach. The only assumption to an attempt at a null hypothesis is the assumption that at the outset of the programme no difference existed between all patients in each group. Other alternatives could account for the 11 physiotherapy group patients improving, steriod injection, age, change in lifestyle etc. This overlooking of the steroid injection pre programme participation has a major impact on the validity of the results. The severity and duration of the syndrome on the patient could potentially have an impact of any positive results. The research funder being a physiotherapy organisation has may have had an effect on the interpretation of data. The length of gap between the post surgery and final step in the physiotherapy programme and final assessment may have had an effect on the results. Rehabilitation programmes may not have been adhered to during this period. Why not take periodical assessements every fortnight over the final 6 month period? We also do not know how the drop outs from the programme affect the data use to support the outcome. We can only assume if this data was removed the outcome may have not supported the objective and therefore shown the physiotherapy is not or no more effective than surgery. Alarmingly this scientific research paper references 26 papers published prior to 2000, the oldest being from 1973, while only 5 papers are based between 200 and the time of release of the paper. This points to either a lack of interest in the particular field or a selective extraction of papers to support the authors objective. Normally supporting information referencing in other reports should be relatively up to date and from journals of quality. Ideally a research paper should look to changing your clinical practice. This paper does not provide me with any rational to change nor if it had a credible case would I understand what I should be changing. Since I cannot replicate the treatment modalities used within the study I cannot change practise nor would I recommend another practioner to perform the same.

The Ubiquitous Tomato :: Exploratory Essays Research Papers

The Ubiquitous Tomato Each year, millions of Americans, anxious after the confinement of winter, are excited when spring begins. Home improvement stores and nurseries entice gardeners with announcements of special sales on items for the home garden. People converge on the nurseries in throngs, looking for the best plants to purchase. Much of the frenzy focuses on plants that yield edible products; one favorite American pastime is backyard gardening. Many backyard gardeners say that they don't have sufficient yard space to grow fruits and vegetables, and restrict their hobby to vegetable gardening. The backyard gardener may have more growing space than he/she thinks. If you eat ketchup with your hash brown or French fried potatoes, you know that ketchup is produced from tomatoes. You may enjoy a marinara sauce with pasta, and you know that the sauce contains tomatoes and tomato products. How about the sauce on the last pizza you ordered? The sauce is derived from tomatoes. The three items described are products of tomato plants, possibly the most common vegetable grown in home gardens. Perhaps you enjoy some of the many flavors of jams and jellies with your toast. Have you tried the tomato jam? I enjoy fruit with yogurt, but I have not been able to find yogurt with tomatoes. If I tell you that the tomato is a fruit, does it sound odd to suggest a slice of cheesecake covered with a sugary tomato glaze? You may think, "The tomato is a vegetable, not a fruit!" I reply, "Let's check the dictionary for a definition. We should be able to clear this confusion easily." The dictionary describes fruit as: "(1) a product of plant growth, (2) a succulent plant part used chiefly in a dessert or sweet course." The dictionary describes vegetable as: "... a herbaceous plant (as the cabbage, bean, or potato) grown for an edible part (e.g. stems, leaves, or roots) that is usually eaten as part of a meal." After we compare the definitions in the dictionary, our search for a solution to our dilemma has become more puzzling. A tomato is a "product of plant growth," but we don't think of the tomato as a "dessert." The definition for a vegetable appears to describe the tomato better than the definition for a fruit. Is this enough information to draw a conclusion? If tomatoes were fruit, we might find chocolate covered tomatoes in the candy store! Let's bring this issue to closure quickly and look for the definition of tomato in the dictionary. The Ubiquitous Tomato :: Exploratory Essays Research Papers The Ubiquitous Tomato Each year, millions of Americans, anxious after the confinement of winter, are excited when spring begins. Home improvement stores and nurseries entice gardeners with announcements of special sales on items for the home garden. People converge on the nurseries in throngs, looking for the best plants to purchase. Much of the frenzy focuses on plants that yield edible products; one favorite American pastime is backyard gardening. Many backyard gardeners say that they don't have sufficient yard space to grow fruits and vegetables, and restrict their hobby to vegetable gardening. The backyard gardener may have more growing space than he/she thinks. If you eat ketchup with your hash brown or French fried potatoes, you know that ketchup is produced from tomatoes. You may enjoy a marinara sauce with pasta, and you know that the sauce contains tomatoes and tomato products. How about the sauce on the last pizza you ordered? The sauce is derived from tomatoes. The three items described are products of tomato plants, possibly the most common vegetable grown in home gardens. Perhaps you enjoy some of the many flavors of jams and jellies with your toast. Have you tried the tomato jam? I enjoy fruit with yogurt, but I have not been able to find yogurt with tomatoes. If I tell you that the tomato is a fruit, does it sound odd to suggest a slice of cheesecake covered with a sugary tomato glaze? You may think, "The tomato is a vegetable, not a fruit!" I reply, "Let's check the dictionary for a definition. We should be able to clear this confusion easily." The dictionary describes fruit as: "(1) a product of plant growth, (2) a succulent plant part used chiefly in a dessert or sweet course." The dictionary describes vegetable as: "... a herbaceous plant (as the cabbage, bean, or potato) grown for an edible part (e.g. stems, leaves, or roots) that is usually eaten as part of a meal." After we compare the definitions in the dictionary, our search for a solution to our dilemma has become more puzzling. A tomato is a "product of plant growth," but we don't think of the tomato as a "dessert." The definition for a vegetable appears to describe the tomato better than the definition for a fruit. Is this enough information to draw a conclusion? If tomatoes were fruit, we might find chocolate covered tomatoes in the candy store! Let's bring this issue to closure quickly and look for the definition of tomato in the dictionary.

Comparison and Contrast of three essays Essay

We all know that education is one of the most important things in human life. A person needs to be educated in order to have a good future ahead of him. However, there are people who are less fortunate when it comes to education because they cannot afford to come to school. Today, learning is not a matter of gift to share but a wealth for some because they use education to gain money and not the aim of education for people. Because of these scenarios, some people hide their feelings of guilt and pity through text – some of them are Nock, Vetter, and Mitchell.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nock’s perception of education in his article entitle â€Å"The Disadvantages of Being Educated† is opposite from the dictation of the society that education will lead to a better future. For Nock, education will lead to dissatisfaction of man. If a man is educated, he will search for more and would not be contented in what he has. He will continue to ask for more even if he has a good status in the society; he will seek for more fame and richness. Therefore, he would rather not be educated and live a simple and normal life rather than having a well-educated mind but not contented with everything.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Vetter’s perception of writing on the other hand in his article entitle â€Å"Bonehead Writing† is odd. He used to observe people who want to learn how to write a good text, letter, or even a good paragraph because he perceived that writing is innate and not something that can be learn for it is very hard especially for less fortunate and uneducated people. Once a person survived in a writing class, it is like surviving its life in the forest. For him, whether you take minutes, hours, or days of writing, it will still be senseless if you do not have the capability or the â€Å"gift† of writing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the article of Mitchell, he showed the true meaning of hunger – not the hunger of stomach but the hunger of mind. Many of the people in America is illiterate, though it is a first world country, there are still people who are uneducated that are unable to read and write. This kind of situation made him feel uncomfortable because America is known for being the first world country. However, he focused his attention to the problem of educators because they are the one who took place and authority in teaching and educating the people preferably the students.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These three authors of the said articles have different attack in their writing but their similarity is their purpose in their essay. All of them want to impose the needs and present situation of education not only in the United States but in the whole world as well. Nock relates his essay to the uneducated or less educated people because his attack is for educated people, it is a bias perception of the author towards the uneducated people can somehow help but not as always. Vetter’s attack focused on the needs of writing. He wants his readers to feel the incapacity of some people in writing. Through his ideas, his aim for change is not thoroughly established because he made the article too light to handle and because of this, readers would take it as an entertainment than being an educated article. On the other hand, Mitchell is the most serious writer of them all. Mitchell focused his full attention to the real situation of the world, though he wants to focus on America’s problem, it also relates to the problem of different countries. Mitchell’s attack towards the educators and other factors do not make a problematic argument because he delivers his perception and notion of hunger in a factual form.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As a whole, they delivered well what they want to utter to the readers. They are different attacks but their aim are similar from one another, one of them bought entertainment while educating the readers, one takes the situation in academic environment with a light scenario, and one is serious in what he state. All of them made a revelation of what is happening, but the problem is that they do not state the possible solutions to the problems they have encountered. Reference Name. (date). Title. Publisher

Film Portfolio Example Essays

Film Portfolio Example Essays Film Portfolio Example Paper Film Portfolio Example Paper Double Indemnity! By Chris Hale! Director! Inspiration, aims, goals! Being a director for the first time was quite a challenging task but I really wanted to experience this role and see how much of a difference I could make towards the final film. In order to get an idea of the sort of things a director does I took a look at a couple of videos, and since our task was to replicate a scene from Double Indemnity I decided it would be a good idea to have a look at the type of styles that Billy Wilder, the director for the film, had used. After some research I found out that Billy Wilder ended to use various techniques in his films such as low key lighting and the blind effect. I decided to try and use the exact techniques in my film so I could try and replicate the same effects it had on the viewers. Planning and Research! As a director I knew planning would be a key part of my role, I had to organism several things such as getting the right actors as well as finding suitable dates to film. All in all it was quite a hard task, however I found a fantastic way of communicating with my whole film group through the use of Backbone. I made a private group for ourselves and it turned out to work very efficiently. Two examples of the communication we had going on in the group I was also able to do tasks such as find out who was available on which days of the week and to keep the group informed on our overall progress. : Here is the table I used on the Backbone group to find when our group and actors were available to film We also had a long think about the actors we were going to need for the project. We came up with a list of suitable actors and then sent them a message to see if they were at all interested in acting for our group. In the end we managed to get both our priority actors whom we thought resembled the actors in the clip the most and so we were very pleased with the result. An example of one of the conversations with our actors One of the first things we decided to do was find a location, this was actually quite an easy task as I knew my house, located in Hong Look Yen, was quite a suitable match for replicating the scene in the clip. The living room was quite spacious and towards the side was an arc which very well resembled the arc in the clip. It was also quite a convenient place for myself, the roof and the actors since everyone lived relatively near to the location. The Arc in the image above which closely resembled the on the clip to the right was a big aspect of why we decided to film in this particular house We had several discussions as a group about the story board but in the end I opted not to create a storyboard since we were replicated a clip to its exact specifications and we could always use the clip as a reference if needed. Technical details! As for the technical side of things the biggest role I played was helping out the interoperable with the lighting and the camera ISO settings. We worked together in trying various ISO settings to see if we could balance the quality and lighting to get a perfect film noir-sis feel. I also used the LED light that we were given and experimented with it to see the differences in lighting as seen in the picture below. A couple of pictures showing the difference between using the LED light (right) and not using any artificial light (left) Apart from this I had a quick look at the clips we had taken and helped the editor ecocide which clips we should use for the final production since we did take many multiple shots of the same scene Just in case on any accidents. Reflection and Evaluation! In the end I think the film turned out pretty well, however we did have a few obstacles to overcome which no doubt made our lives more difficult but at the end of the day as a whole group we were quite pleased with the final production. One of the main problems we did have was finding the right dates to film since our actors were relatively busy with other events during the periods we wanted to film, adding to this problem was that one of our actors was working for another group and so it proved to be quite a hassle trying to find a suitable date to film. In the end we were unfortunate that on the day we were planning to film one of our actors was sick and so unfortunately we were only able to film once rather than twice which is what we originally planned. But the clips from the first filming take were pretty good and so it wasnt a huge problem that we werent unable to polish the film with a second film take. I think in order to avoid this next time myself as a director have to be more organized he the dates of filming and have backup dates in case anything occurs such as one of the actors being sick. Other than that we didnt run into any other major problems. The filming itself was very successful and efficient as we only had to spend around 2 hours setting up and getting the right shots. As a director I had a clear idea of how I wanted the film to be done and so I was very clear with my cinematographer showing him exactly what I wanted and even in some cases showing him the movement I wanted of the camera angles. Word count: 997

The 9 Free Email Marketing Templates You Need to Execute Everything - CoSchedule Blog

The 9 Free Email Marketing Templates You Need to Execute Everything Blog Email marketing is complex. From planning to execution to measurement, there are tons of things you need to build an effective strategy. Even producing one piece of email content requires several steps. Here’s a short list of line items to create an email newsletter: Ideation. Writing subject lines. Customizing preheader text. Crafting body copy. Design. Adding tracking codes. Editing and review. Selecting email list segments. Scheduling delivery time. Hitting send. Reviewing performance data. Reporting. That’s quite a number of things to take into account, and this is for just one piece. So, it’s a good thing you’ve found this post. In order to help you work as efficiently and effectively as possible, it includes a roundup of nine email marketing templates and other posts you need to learn how to use each one. Plus, it also covers other tools (free and paid), resources, and templates you can use to get everything you need to get  done. The 9 Free Email Marketing Templates You Need to Execute Everything by @Ben_Which Templates Does This Post Include? There’s something here for every step of the process, from planning, to execution, to measurement. Here’s everything you’ll find in the free bundle below: Table of Contents Email Marketing Calendar Template Email Marketing Strategy Template Email Newsletter Template Email Marketing Report Template Email Subject Line Writing Templates Email Subject Line A/B Test Template Welcome Email Newsletter Template 21 Ways to Build an Email List (Guide) Best Email Send Times Guide Download them now, then get the low-down on how to use them. Email Marketing Calendar Template Plan your work, then work your plan. That’s a common mantra heard around the office. There’s a good reason for that, too. It’s easier to work efficiently toward meaningful goals when you’re not frantically scrambling. The best way to plan email marketing is on a calendar. Here are some of the benefits behind using one: Being intentional about what you send. They keep deadlines visible to all team members. Managing delivery times and scheduling. Without a calendar, email marketing often descends into chaos. So, with this template, you can organize: Send dates and times. Email owners. Email type. Target / persona. Source. Buying season. Email list. Lead stories and email content. Here's what you can do with an email marketing calendar:It’s a simple spreadsheet that’s easy to update, too. There are three rows for each month, but it’s easy to edit if you need to plan more emails per month. Start with your send date and time, who’s creating this email, which category it falls under, and which persona or customer segment it targets: Next, fill in the source (which might be a blog post, campaign brief, or anywhere else to find more information about the content this email will promote), buying season (if seasonal buying cycles are relevant), and the name of the email list segment that should receive the email: Finally, list which pieces of content the email will promote. These could be headlines, general ideas, or anything else that’s helpful for indicating each type of content that will be dropped into the newsletter: Recommended Reading: The Best Email Marketing Calendar You Need to Manage Marketing Newsletters Email Marketing Strategy Template Without a strategy, you’re just winging it, and hoping for the best. It’s tough to achieve much  success that way. Even harder to sustain it, too. So, why risk failure when you plan to succeed? While hitting your goals is never guaranteed, developing a sound strategy is an essential starting point. Any type of marketing strategy effectively revolves around four ideas: Who are you trying to reach? How will you try to reach them? What do you want them to do? How will you measure results? Documenting your strategy can dramatically improve your results, too. For evidence, a study found marketers with documented strategies were 538% more likely to be successful. Using the PowerPoint-based template in this post, you’ll start by identifying your target audience: Next, you’ll figure out ways to build your email list: That list will then need to be broken into specific audience segments: Then, you’ll plan your execution and schedule: And what you’ll measure to gauge success: Recommended Reading: The Best Way to Organize an Effective Email Marketing Strategy Email Newsletter Template Your email copy needs to be clean, crisp, and persuasive. It also helps to keep your content organized and easy to edit. Handing off a Word doc to an editor is easier for review purposes than immediately writing directly into an email editor. This template includes everything you need to document the following: Subject line options. Preheader text. Intro copy. Lead story content blocks. Call to action. Those are all the elements included in most email newsletters, but since the template is a simple Word doc, it’s easy enough to edit to fit your needs. Recommended Reading: How to Create Awesome Internal Company Newsletters That Actually Get Read Email Marketing Report Template Marketing without measurement is a fool’s errand. You need to know which actions produced which results. More than this, though, you also need to be able to explain how you made an impact to your company and your clients. If you can make that data look appealing and easy to understand, so much the better. That’s what this template is intended to help you achieve. It’s a well-designed PowerPoint deck that makes it easy to present data and numbers in a way that isn’t super dry. Recommended Reading: Email Marketing Analytics: How to Measure and Report on the Most Important Metrics Email Subject Line Template Without a good subject line, nothing else in your email matters. However, writing them well is easier said than done. If you need a spark of inspiration, these fill-in the-blank templates should help: Then, you can score your subject lines using ’s free Email Subject Line Tester: Recommended Reading: Everything You Need to Know About Writing Awesome Email Subject Lines Email Subject Line A/B Testing Template Now, writing subject lines is an art. One of the best ways to improve your skills is to A/B test subject lines. Over time, this will help you understand what works best with your audience. Most email service providers have built-in A/B testing functionality: MailChimp Campaign Monitor ActiveCampaign Constant Contact Then, use the template to track your results: Recommended Reading: How to Make an Email Newsletter Your Customers Love Welcome Email Newsletter Template What’s the first thing your new subscribers see when they sign up for your email newsletter? If it’s not a well-written welcome email, you might be missing out on an opportunity to retain more subscribers, and convert more customers. With this template, you’ll be able to craft effective welcome copy that makes a warm introduction. To put it to full use, check out Scott Cohen’s blog post on writing them, and follow the great examples curated by Michael Quoc in this post, too. Email List Building Guide Before you can succeed with email marketing, you need to have a list. After all, without recipients, an email newsletter is worth much. But, how do you start building a list? Fortunately, there are tons of ways to start building email contacts before you have a list going. And that’s exactly what this brief PDF guide will help you get started with. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in a Year Best Email Send Times (Guide) Every time you send an email, you want to make sure you’ve optimized every variable to tilt the odds of success in your favor. One simple factor you can control is your email delivery times. According to curated data from 10 different studies, here are the best days to send email: And the best times: So, this is what curated research shows. But, how do you determine what works best for you? That’s where this free PDF guide comes in, included in your template bundle. It’ll walk you through how to use your own data, to help determine your own email schedule: Recommended Reading: What 10 Studies Say About the Best Time to Send Email Other Places to Find Email Templates So far, you’ve seen all the templates the team has built to make email marketing easier. But, what if you need something that’s not listed here? Don’t worry, check out these other resources. Campaign Monitor If you’re a Campaign Monitor customer, they’ve made tons of templates available that you can use to quickly create your email newsletter. Envato Templates for MailChimp MailChimp is massively popular, and lots of third parties have built templates that work on the platform. ActiveCampaign ActiveCampaign offers a robust marketing automation platform that includes an effective email platform. If you’re a customer, you may have seen their complete lineup of templates, too: Theme Forest Constant Contact customers aren’t left out here, either. The folks at ThemeForest have several paid templates available for the platform (as well as others): Recommended Reading: The Best Email Marketing Sending Frequency Backed By 20 Studies 3 Sources for HTML Email Templates Modern email marketing platforms make it easy to create marketing emails without needing to learn code. But, what if you’re old-school and prefer hard-coded HTML? There are plenty of sources to find helpful templates for you, too. Raw HTML emails do still offer some advantages some marketers like, such as design flexibility and editability. If this type of template is what you’re after, check out the following places. ColorLib Making HTML emails mobile-friendly and responsive can be tough. These 25 templates, frameworks, and layouts meet both of those criteria. Litmus The team at Litmus knows email marketing inside and out. Naturally, they have an array of templates available for creating different types of email content. What’s great about theirs is how they’re organized by industry and use case: HTMLEmail.io These HTML email templates are compatible with most major email service providers, and they’re responsive too. Keep in mind they aren’t free, though ($49 for a single client license, or $299 for an unlimited license). The lineup of compatible ESPs these templates work with includes several familiar logos: Recommended Reading: Get Inspired Now With 21 Examples of Awesome Email Marketing Keep Email Marketing Organized With Before you go, take a minute to check out . It’s an industry-favorite marketing calendar platform, and it now integrates with popular email service providers  to keep all your email marketing organized (alongside all your other projects). With , you can: Integrate your marketing calendar with your email service provider: See deadlines and publish dates for every email: Add email content on your calendar and get visibility into everything, all in one place. Manage your email marketing process: With Task Templates and Discussion Threads, you can easily collaborate with your team and manage workflows more productively. Start your free trial now and get 14 days free. Go Put Your Templates to Use Now that you have tons of different resources available, it’s time to get down to work. Here’s a quick recap of what you’ve just read: You’ve downloaded your free template bundle. Then, you’ve gotten a brief summary on each post explaining how to use each one. Finally, you took a look at other sources for more templates you might need. Hopefully, this will all help make doing better email marketing, easier. Best of luck.

Tesco Plc in a Social Perspective Case Study Example | Topics and Well Written Essays - 2500 words

Tesco Plc in a Social Perspective - Case Study Example A new breed of customers has also emerged-a market which is highly concerned on what the organization to address the needs of its stakeholders especially in the communities where it operates (Kotler 2005). As an organization which has been scrutinized for its effect in the market and competition, Tesco is pressured to launch programs which can contribute the society. The idea is to offset the harm it does to the society by investing in beneficial programs. From its foundation by John Cohen as a one-man business, Tesco PLC has ascended to the world retail industry becoming the largest British retailer based on both global and local shares. In its early years of operation, the UK-based international retailer specializes only in the distribution of food products. As it gained more market and its performance strengthened, it enhanced its portfolio by adding other goods and services to which ranges from clothing to consumer electronics to consumer financial services to internet services to internet service and consumer telecom. The phenomenal success of Tesco as a retailer is recognised even in the global arena. The company is named the world's third largest retailer lags behind Wal-mart in terms of global sales while staying ahead of other retail giants like Carrefour, and Home Depot (Tesco Plc 2007). In its 2007 Annual Report, Tesco Plc announced a total annual turn... It is estimated that in every 8 UK retail sales, 1 is spent on Tesco. The company's success and even mere existence in the strategies it employs to capture new markets and retain its current buyers. After saturating the UK market with its retail stores, the company expanded its customer base by opening up operations in foreign market abroad. The retailer sells to customers in United Kingdom, the rest of Europe, and Asia (Annual Report 2007). The company's desire to reach a larger market is highlighted through its extensive use of internet technology. This also aids the company in gaining access to a low-cost distribution system (Annual Report 2007). The development of Tesco can be divided into three distinct phases: formation; postwar development; and expansion. The first phase starts with the foundation of the company in 1919 and ends with formal opening of the first Tesco store in Burnt Oak, Edgware, London. Postwar development commences with the retailer's initial public offering (IPO). Rapid growth was witnessed as Tesco opens its first supermarket and superstore. The last phase features the rapid expansion of Tesco PLC both in new product areas and geographic region. Throughout this stage, the company utilized the new trends in global retailing to enhance its products and services. Competing in the Market Place: Tesco's Strategies 1. Four Pronged Strategy Even though it has changed so much in terms of size and operations, Tesco Plc maintains a long-term strategy since 1997. The giant retailer claims that this four-pronged strategy enables it to focus on its core operation in the United Kingdom while serving as a guideline in its expansion overseas. This long term strategy has the

Discussion Essay Example | Topics and Well Written Essays - 1250 words - 3

Discussion - Essay Example These gases in the atmosphere provide an invisible blanket around the earth and help keep the planet warm enough. Global warming occurs because of the greenhouse effect, or when the gases like carbon dioxide increase resulting in more energy trapped and re-emitted back to the earth. This paper will attempt to describe in more detail the global warming phenomenon. Global warming was a term that was first used in 1975 by American scientist Wallace Smith Broecker who discovered that the climate of the earth is warming consistently due to various human activities. In a magazine, he published a paper entitled Are We on the Brink of a Pronounced Global Warming which was where he first coined the term. In 1979, the term was used again to depict the physical phenomenon that is heating up the planet. The article with the title The Charney Report was published by the National Academy of Science. (Yukozimo, 2014) The phenomenon of global warming can be further understood by taking a look at the earth’s ozone layer. The ozone layer is a region of dense gases in the stratosphere of the earth that is capable of blocking most of the harmful solar ultraviolet radiations. More than ninety percent of the ozone is present in the stratosphere of earth. It has a higher concentration of ozone as compared to the earth’s surface. Unfortunately, this important part of our atmosphere is slowly becoming more and more fragile and both nature and man can be held responsible. Manmade chemicals like halocarbons, CFCs, HCFCs, freon and halon contribute largely to the depletion of the ozone layer. Due to the increasing concentration of the refrigerants, solvents and propellants in the atmosphere, the ozone layer is under depletion of the rate of four percent per decade. As the ozone layer becomes thinner and thinner, ultraviolet light penetrates through